Sauvez Votre Peau significa “Salva tu pellejo”. Creamos para la empresa francesa Club 14 un sitio de concientización social para el correcto uso de las motos. Para atraer a la mayoría de los “motoqueros”, y no etiquetarla como una típica ONG sin gracia, se definió acudir al humor y a la ironía a través del personaje “Hermin”. Logramos un sitio interactivo con juegos para generar empatía con nuestro target y generar mucho tráfico.
Sauvez Votre Peau means "Save yourself (save your skin)". We developed for the French company Club 14 a website for social conscience on the right way of using motorbikes. The goal was to get attetion from motorbike riders and not doing something boring about it, but instead go for humor under a character called "Hermin" which teaches us safety measures in creative videos.
Visit Website > http://www.sauvezvotrepeau.com
Sauvez Votre Peau means "Save yourself (save your skin)". We developed for the French company Club 14 a website for social conscience on the right way of using motorbikes. The goal was to get attetion from motorbike riders and not doing something boring about it, but instead go for humor under a character called "Hermin" which teaches us safety measures in creative videos.
Visit Website > http://www.sauvezvotrepeau.com
